At a Glance
Two-page summarized version of SUTD Brochure
Designed a 2-page SUTD overview brochure to help promote the University among the Pre-U students which is easier for Admissions staff to carry along during overseas exhibition and school fairs instead of bringing the standard 8-page brochure.
Tools: Adobe Illustrator
Design Methods: User Interviews, Information Architecture, Prototyping, Usability Testing
SUTD Admissions Logo
Logo used as profile image on Instagram and Facebook
Hexagon with 6 sides portrays SUTD core values (leadership, integrity, passion, collaboration, creativity) and “Design Thinking” which is the key component to SUTD is represented by the mini-hexagon that is interlocked with the main hexagon.
Choice of color: Yellow shows optimism, spontaneous and opportunites available for SUTD students; blue represents the friendly and approachable admissions team
Social Media Posts
Posts to encourage and remind students to apply to SUTD
Developed customised tips for students applying to SUTD and help them prepare their applications better. Started the #SUTDAdmitTips on the Instagram and Facebook social media platform.
To create reminders for students interested to apply to SUTD that they have 6 more days to apply before the application closes. This version was used during the 2019 Admissions cycle.
To create reminders for students interested to apply to SUTD that they have 6 more days to apply before the application closes. This version was used during the 2020 Admissions cycle.
While keeping the original geometric style, I added in the variants for the last post to attract more applications. The increase in font size for the numbers was designed with an aim to create more emphasis and attract the student’s attention.